Privacy Policy

1. Information We Collect

We collect information that you provide directly to us and information that is automatically collected when you use our Service.

1.1 Information You Provide

• Account Information: Email address, username, profile details (name, bio, preferences)
• Content: Photos of your clothing and outfits that you upload
• Preferences and Settings: App preferences, notification settings, style preferences
• Communications: Messages you send to us, feedback, support requests
• Payment Information: Processed through App Store/Google Play (we do not store payment details)

1.2 Automatically Collected Information

• Device Information: Device model, operating system version, unique device identifiers, mobile network information
• Usage Data: Features you use, time spent in app, pages viewed, interactions with the Service
• Analytics Data: App crashes, performance metrics, error logs
• Advertising Identifiers: For ad personalization (free tier users)
• Location Data: Only if you explicitly grant permission for location-based features (currently not used)

1.3 AI Processing

2. How We Use Your Information

We use the information we collect to:

• Provide and Improve the Service: Operate, maintain, and improve Celioz and its features
• Process Your Content: Analyze your wardrobe photos using Google Gemini AI to extract and organize clothing items
• Deliver Personalized Services: Provide personalized styling recommendations based on your wardrobe
• Process Payments: Manage subscriptions and credit purchases through app stores
• Communicate with You: Send service-related communications, respond to inquiries, provide support
• Display Advertisements: Show relevant ads to free tier users (we do not sell your personal data)
• Ensure Security: Detect, prevent, and address fraud, security, or technical issues
• Comply with Legal Obligations: Meet legal requirements and respond to legal requests
• Analytics: Understand how users interact with the Service to improve user experience

3. Information Sharing and Disclosure

We respect your privacy and do not sell your personal information or wardrobe photos to third parties.

3.1 We Do Not Sell Your Data

3.2 Service Providers

We may share information with trusted service providers who assist us in operating the Service:

• Cloud Infrastructure: Firebase/Google Cloud (data storage and processing)
• AI Processing: Google Gemini AI (image analysis and generation via Firebase AI Extensions)
• Payment Processing: App Store, Google Play, RevenueCat (subscription management)
• Analytics: Firebase Analytics (usage analytics)
• Advertising: Google AdMob (displaying ads for free tier users)

These service providers are contractually obligated to protect your information and use it only for the purposes we specify. Google Gemini AI processes your images according to Google's privacy policies and data processing agreements.

3.3 Legal Requirements

We may disclose your information if required by law or in response to:

• Legal processes (subpoenas, court orders)
• Government requests
• Enforcement of our Terms of Service
• Protection of our rights, property, or safety, or that of our users

3.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership.

3.5 With Your Consent

We may share your information with your explicit consent or at your direction.

4. Data Storage and Security

4.1 Storage

Your data is stored on secure cloud infrastructure provided by Firebase/Google Cloud. Data is encrypted:

• In Transit: Using SSL/TLS encryption
• At Rest: Using industry-standard encryption methods

Data may be stored in Google Cloud data centers, which may be located within the European Economic Area (EEA) or other regions as part of Google's global infrastructure.

4.2 Security Measures

We implement industry-standard security measures to protect your information:

• Encryption of sensitive data
• Secure authentication systems
• Regular security audits and assessments
• Access controls and authentication
• Secure data centers with physical security

4.3 Data Retention

We retain your data for as long as your account is active or as needed to provide services. You may request deletion of your account and data at any time. Some information may be retained:

• As required by law (including Belgian and EU data retention requirements)
• For legitimate business purposes (e.g., fraud prevention)
• In backup systems (deleted according to our retention schedule)

4.4 Data Breach Notification

In the event of a data breach that may affect your personal information, we will notify you and relevant authorities (including the Belgian Data Protection Authority) as required by applicable law, including GDPR requirements.

5. Your Rights and Choices

5.1 Right of Access

You can request a copy of your personal data that we hold. You can access much of your account information through the app settings.

5.2 Right to Rectification

You can request correction of inaccurate or incomplete data. You can update your profile information through the app settings.

5.3 Right to Erasure (Right to be Forgotten)

You may request deletion of your account and associated data by:

• Contacting us at support@celioz.com
• Using account deletion features in the app (if available)

Note that some information may be retained for legal or legitimate business purposes, as described in Section 4.3.

5.4 Right to Restrict Processing

You can request that we limit the processing of your personal data in certain circumstances.

5.5 Right to Data Portability

You can request a copy of your data in a structured, commonly used format.

5.6 Right to Object

You can object to processing of your personal data for certain purposes, including direct marketing.

5.7 Right to Withdraw Consent

Where processing is based on consent, you can withdraw consent at any time.

5.8 Advertising Preferences

You can opt out of personalized advertising through:

• Your device settings (iOS: Settings > Privacy > Advertising > Limit Ad Tracking)
• Google Play settings (Android: Settings > Google > Ads > Opt out of Ads Personalization)

5.9 Location Data

We do not collect precise location data unless you explicitly grant permission for location-based features. You can revoke location permissions through your device settings.

5.10 Photo Access

You control which photos you upload to Celioz. You can delete photos and associated data at any time through the app.

5.11 Account Deactivation

You can deactivate your account at any time. Deactivated accounts are retained for a period before permanent deletion, during which you can reactivate.

6. Children's Privacy

Celioz is not intended for children under 13 years of age (or 16 in some EU countries). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@celioz.com. If we become aware that we have collected information from a child, we will take steps to delete such information promptly.

7. International Data Transfers

As a Belgium-based service, we primarily process data within the European Economic Area (EEA). However, your information may be transferred to and processed in countries outside the EEA, including:

• Google Cloud Infrastructure: May use data centers globally, including in the United States
• Google Gemini AI: Processed through Google's infrastructure, which may include transfers outside the EEA

We ensure appropriate safeguards are in place for such transfers, including:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Google's Binding Corporate Rules and data processing agreements
• Adequacy decisions by the European Commission where applicable
• Other legal mechanisms as required by GDPR

By using Celioz, you consent to the transfer of your information as described above, with appropriate safeguards in place.

8. Third-Party Services

The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of any third-party services you access.

Third-Party Services We Use:

• App Stores: Apple App Store, Google Play Store (for app distribution and payments)
• Authentication: Google Sign-In, Apple Sign-In
• AI Services: Google Gemini AI (via Firebase AI Extensions)
• Cloud Services: Firebase/Google Cloud Platform
• Analytics: Firebase Analytics
• Advertising: Google AdMob

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request information about personal information we collect, use, and disclose
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt out of the sale of personal information (we do not sell personal information)
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise these rights, contact us at support@celioz.com.

11. Cookies and Tracking Technologies

Celioz uses cookies and similar tracking technologies to:

• Remember your preferences
• Analyze usage patterns
• Deliver personalized content and ads
• Improve the Service

You can control cookies through your device or browser settings. Note that disabling cookies may affect Service functionality.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes in our practices
• Legal or regulatory requirements (including EU/Belgian requirements)
• Service updates

We will notify you of material changes by:

• Posting the updated Privacy Policy on this page
• Updating the "Last Updated" date
• Sending an email notification or in-app notification (when applicable)

Your continued use of the Service after changes becomes effective constitutes acceptance of the updated Privacy Policy.

13. Data Controller Information

For users in the EEA (including Belgium):

As a Belgium-based company, we are the data controller for your personal information processed through Celioz.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

We will respond to your inquiry within a reasonable timeframe, and within one month for GDPR-related requests.

15. Your Consent